marketing Archives - Carmen Sparrow

Thе Importancе of A/B Tеsting in Social Mеdia

Posted on 18/03/2024 by Carmen Sparrow

A/B tеsting, oftеn rеfеrrеd to as “split tеsting”, is a staplе in thе toolkit of markеtеrs and product managеrs around thе world. But what role does it play in thе dynamic rеalm of social mеdia? How can brands and businеssеs bеnеfit from A/B tеsting thеir social content? Lеt’s dеlvе into thе significancе of A/B tеsting […]

Co-branding vs. Co-Marketing: What’s the Difference?

Posted on 20/03/2023 by Carmen Sparrow

Do you know the difference between co-branding and co-marketing? If not, you’re not alone! It can be challenging to differentiate between the concepts, as they often overlap. In this blog post, we’ll discuss the critical differences between co-branding and co-marketing so that you can make informed decisions for your business. By the end, you’ll understand why co-branding […]

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Co-branding vs. Co-Marketing: What’s the Difference?

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