SolarWinds Observability Global Partner Kickoff
Delivering SolarWinds’ first-ever Observability Global Partner Kickoff — a multi-day, multi-region, executive-led enablement program that reached hundreds of registrants and surpassed the global attendance target by 140%
Overview
In April 2022, SolarWinds launched its new Hybrid Cloud Observability platform. To support this global initiative, the channel organization delivered its first fully synchronized Global Partner Kickoff, aligning partners across:
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EMEA
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APJ
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North America
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LATAM
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Public Sector
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Global System Integrators
The kickoff included executive sales sessions, technical training, partner value messaging, and product roadmap insights.
The Challenge
NA partners faced a fragmented enablement experience:
A Global Product Launch Across 5 Geographies
Two Audience Types: Sales & Technical
High Volume: 70K Partner Contacts to Reach
Complex Product Message
My Role
Drove partner engagement across North America and LATAM by managing registration workflows, localizing communications, supporting live event operations, and ensuring partners had the updated assets and enablement materials needed to activate the new Observability offering immediately after the global launch.
Pre-launch partner communications
Registration support, tracking & partner engagement
Live event operations
Post-event alignment
Results
🚀 Global Reach
Partners across 40+ countries aligned to Hybrid Cloud Observability
🚀 Consistent Messaging
Global → regional → partner-level clarity across sales & technical roles
🚀 High Engagement
130% registration; 140% attendance target hit.
🚀 LATAM Success Story
One of the highest attendance rates across sessions.
🚀 Strong Channel Momentum
Partners excited about GTM assets & opportunities.
