LATAM Virtual Partner Summit 2022

Delivering a multi-day, studio-produced virtual summit that aligned LATAM partners on strategy, innovation, and the SolarWinds 2022 roadmap β€” achieving 97% of the registration target.

Overview

The LATAM 2022 Virtual Partner Summit was part of SolarWinds’ first-ever globally standardized summit series, aligning EMEA, APJ, North America, LATAM, and Public Sector under a single strategic messaging framework.

In 2022, SolarWinds needed a new way to re-engage partners across Latin America.
Travel restrictions, hybrid work, and country-by-country regulations made in-person events unreliable.
To solve this, the LATAM Virtual Partner Summit was designed as a scalable, multilingual digital experience β€” offering product updates, technical training, roadmap insights, and region-specific conversations.

This was more than a webinar. It was a strategic regional summit, adapted to a post-COVID world, built to rebuild momentum and partner confidence. Running in April of 2022, the LATAM edition included executive plenaries, technical SCP trainings, multilingual streaming, and a region-specific Partner Awards ceremony.

The Challenge

LATAM needed a Summit experience that would:

Deliver global messaging with local relevance

Engage partners across 20+ countries

Overcome virtual fatigue

Support multilingual accessibilityMaintain operational excellence and technical smoothness

Maintain operational excellence and technical smoothness

My Role

I was responsible for overseeing the full production of the Partner Awards β€” coordinating with distributors, marketing operations, design, and leadership teams to deliver a polished, high-impact program that celebrated partner achievements and reinforced their commitment to SolarWinds.

Deliver global messaging with local relevance

Engage partners across 20+ countries

Overcome virtual fatigue

Support multilingual accessibilityMaintain operational excellence and technical smoothness

Maintain operational excellence and technical smoothness

Results

πŸš€ 97% registration target achieved

πŸš€ Delivered multilingual content at global scale

πŸš€ Reinforced SolarWinds 2022 strategy across the region

πŸš€ Strengthened partner trust & alignment

πŸš€ Provided a repeatable virtual summit model

Highlights