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Transforming Global Events Into Revenue Engines

High-impact event strategy & production across North America and Latin America.

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Overview

From mega-conferences like Cisco Live, Microsoft Ignite, and Black Hat to highly specialized partner summits and multi-city LATAM roadshows, I led strategy, execution, budgeting, and on-site operations for dozens of events annually.
My role spanned end-to-end production — from pre-show planning and booth design to lead capture systems, speaker coordination, logistics, vendor management, and ROI analysis.

My goal in every event:
Turn presence into pipeline. Turn experiences into revenue.

The Challenge

Large-Scale, High-Visibility Events

Global shows required brand consistency, flawless execution, tight vendor coordination, and strong partner alignment.

Parallel Events Across Regions

Often managing multiple events simultaneously across Mexico, Brazil, Colombia, Chile, Peru, and the Caribbean — each with different audiences and requirements.

Pipeline Accountability

Events are not just a brand plays — they need clear reporting, strong follow-up plans, and measurable ROI

My Role

Strategy & Planning

  • Created annual event calendars aligned with product launches & regional priorities.

  • Partnered with sales, design, and product teams to tailor content per region.

Full Event Production

  • Managed venue negotiations, budgets, vendor sourcing, and run-of-show documents

  • Oversaw booth builds, technology needs, demo stations & A/V

Partner & Distributor Engagement

  • Supported resellers with co-branded assets, pre-show promotion & onsite alignment

  • Ensured consistent presence across multi-country ecosystems

Campaign Integration & Lead Flow

  • Implemented standardized lead capture, scoring & post-show workflows

  • Reported ROI, influenced pipeline forecasting & improved conversion rates

Localization & Regional Excellence

  • Adapted messaging across EN/ES/PT markets

  • Navigated cultural nuances, market maturity & buying behaviors

Key Events

Drove partner engagement across North America and LATAM by managing registration workflows

Cisco Live

Oversaw full booth production, demos, speaker prep, on-site execution & lead capture.

Black Hat

Ensured strong cybersecurity positioning with high-impact booth engagement.

SolarWinds Regional Partner Summits

 Designed and managed end-to-end conferences across LATAM with 300 -500 attendees.

Xcitium CISO Blend

Produced CISO-level programming ensuring flawless execution, slide broadcast, and live stream support.

Results

40% YoY LATAM Growth Supported Through Events

Consistent presence across key regions drove partner confidence & sales velocity.

30+ Events Per Year

Across North America and Latin America — both virtual and in-person.

Multi-Region Brand Consistency

Ensured HQ-level standards for every booth, asset & localized experience.

Recognized as a “Go-To” Event Lead

Trusted by executives, sales leaders & partners for reliable, high-precision execution..