Creating a successful brand identity can be difficult for any business, as it involves creating a memorable and recognizable name and establishing a unique tone of voice and visual representation.  A good brand name can help create brand equity, which increases brand awareness, strengthens customer loyalty, and builds long-term value for the company.  But brand […]

Does your website need a change? Are you considering a revamp or a rebrand? If so, it’s important to understand the differences between the two.  Revamping and rebranding involve making changes to your website, but the approaches are very different.  To help you decide which route is best for your website, this blog post will […]

If you’re like most small business owners, you probably don’t think about your brand that much. But it’s crucial to make sure it’s conveying the right impression. In his article “When is the right time to rebrand,” Steve Gentile of Pinpoint Promotion mentions that people will willingly spend more and demonstrate loyalty if a business […]